A new way to share memories

Stay in the
moment.

Capture a photo or video, then stay in the moment. Your snaps reveal over time, letting you relive them with friends. Decorate them on your feed to make it truly yours.

Less screen. More moment.

We spend so much of life looking at our phones instead of the world in front of us. The Moment brings back the best part of film: take the shot, put your phone away, and see it later.

Capture

No preview. No retakes.

Snap a photo or hold for a 5-second video. There's nothing to check and nothing to redo, so you look up, not down.

Develop

It develops over 24 hours.

Every moment sharpens slowly, hour by hour, like film in a darkroom. Watch it come through on your feed, and your friends' too.

Only on The Moment

Decorate your feed like the fridge door.

Once a moment develops, pin it up. Write on the Polaroid in your favourite pen, hold it up with a magnet, clip or tape, and stick stickers around it. Your feed stops being a grid and becomes a collection of memories. No other app does this.

  • 6 pens
  • Magnets
  • Clips, pins & tape
  • Stickers
  • Free starter set

Lake days

us ♡

Road trip

Friends

Tag who was there.

Tag the people you shared it with. They get a nudge, and it shows up on their profile too.

Together

Like and comment.

Once a moment develops, friends can like it and leave a comment, in the app or right here on the web.

Private

Your circle, your call.

Make your account private and approve who follows you. Public moments can be shared with a link.

Tokens

Can't wait? Develop it now.

You get 100 free tokens every month. Develop a moment early for up to 10 tokens. The longer you wait, the less it costs, and after 24 hours it's free. Tokens also unlock new film looks, magnets and stickers.

Take the photo. Relive it tomorrow.

Capture and decorate on your iPhone. On the web, sign in to browse your moments and friends', search for people, read your activity, like, comment and spend tokens.